Martin Borley, Director of Target Transfers, UK, just informed me that the Hotronix Hover Press, was featured, however briefly, on a hugely popular UK television series, Dragons' Den. (The Hover Press™ includes digital time, temperature and pressure displays and allows the operator to set the press for two functions: hover or pressure. According to Wikepedia, the show format is as follows:
"The contestants are usually product designers, who have what they consider to be a viable and potentially very profitable business idea, but who lack funding and direction. They pitch their idea to five rich entrepreneurial businesspeople, the eponymous "dragons". They have, before the show, named an amount of money that they wish to get, and the rules stipulate that if they do not raise at least this amount from the dragons, they get nothing. In return, the contestant gives the dragons a percentage of the company's stock, which is the chief point of negotiation.
Once the contestant has made their presentation, the dragons then probe the idea further, often revealing an embarrassing lack of preparation on the part of the contestants or uncovering troubling facts, and consequently rejecting the investment." Sounds like a great show.
Here is what Target Transfers reported in the UK on the appearance of the heat press on the TV show:
Peter Jones, probably the most popular and most successful of the Dragons appeared last night in a one hour update special along with Mark Champkins. Mark, a designer and manufacturer, creates and produces the amazing Concentrate line of products for school children under the name of Concentrate Design Ltd. From his Concentrate offices in Hoxton Street North London the filming showed the production process for his neoprene cool lunch bag line which utilises a 40×50 Hotronix Auto Clam heat press to brand his wonderful products. Mark has seen his sales double since his appearance on the Dragons Den and his tie up with Peter Jones. Marks products have now appeared in most the major high stores such as John Lewis and Sainsburys. To see the latest episode use this link but be quick as it will be gone by Sunday the 30th November 2008 on the BBC iPlayer.
